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Label m

Label M is a product designed by hairdressers for hairdressers.

“The objective for label.m is to develop a dynamic range that continues to build on the brands extensive hairdressing experience and that of product development –  as well as be uniquely aligned to the kind of industry renowned session work that TONI&GUY (London) has become known for “

Sacha Mascolo Tarbuck

Aspects included in label .m products

  • Cold water extraction – using natural spring water from Florida kept at 87 F the natural active ingredients are extracted through as system known as Cold Water Extraction. The cold steam produced by this system preserved the maximum benefit of the extract as the source ingredient is not exposed to extreme heats.
  • Enviroshield complex – ingredients included in the complex are premixed and form a formulation that makes a single additive which provides the hair with multiple shields benefits.

Barbados cherry – almost 30 times the vitamin C content of oranges

Olive Fruit – illuminates the natural shine. Imparts shine and moisture.

Polisilicone 15 – the new UV inhibitor protecting hair from UVA/UVB rays.

Avocado Oil – rich in vitamins A, B1, B2, D and E. contains amino acids and essential fatty acids. Mono-saturated oil, an essential sun blocker.

Enviroshield complex has a number of benefits some of which include:

  • Protects against external environmental factors: sun, wind etc.
  • Combats structural damage caused by regular heat styling.
  • Anti-oxidant
  • Thermal shield
  • Protects against colour fade
  • Optimise shine
  • Water resistant: in leave in products, protects against UVA/UVB rays.
  • Contains Hydra-shield – a ‘veil’ with UV filters for progressive protection with cumulative benefits.
  • Reduces tangling
  • 100% build-up free
  • Provides overall protection
  • The Tri Molecular Infusion (TMI)

In all label.m Cleanse and Condition (except deep cleansing shampoo, leave-in conditioner, intensive mask, peppermint treatment &organics)

To understand the importance of TMI you must understand the hair stricture which is made up of three different layers.

  1. The outermost layer is the cuticle, a scaly layer with 6-11 layers of semi-transparent scales which give hair its waterproof qualities and elasticity. Soy proteins provided through TMI protect from chemical and heat damage. Oat smoothens and softens.
  2. The next layer is the cortex responsible for hairs flexibility and tensile strength. In this layer melanin, which is responsible for colour, can be found. Soy delivers moisture and Oat enhances moisture retention and thickens weightlessly.
  3. The medulla is the innermost layer, a honeycomb like structure made up of hair protein cells known as keratin with air spaces in it. In this layer Soy and Oat restore lost protein to repair, rebuild and nourish.

How does our TRI-Molecular Complex improve hairs condition?

Our Soy-Oat amino Tri-Molecular Complex penetrates the hair shaft through all levels. This ensure the deepest most complete delivery of active ingredients right to the hairs core where it will have the most dramatic and long lasting effect!

  • M-Flex 3 is an exclusive blend contained in the relaxing balm and smoothing cream. It contains ultra-hydrating botanical extracts and copolymers that work in synergy providing self-healing moisture to hair and superior style memory retention for long lasting smoothness.

Key ingredients:

  • Avocado oil contains moisture retention and restorative properties that penetrate the medulla for instant visible results.
  • Olive extract is rich in anti-oxidants vitamin E and K protect against environmental damage and moisturising for greater elasticity, smoothness and lustre.
  • Cupuacu butter – promotes deep long-lasting hydration boosting the recovery of hairs natural moisture and elasticity also providing a shield against humidity.
  • Barbados cherry – it is a powerhouse that boosts collagen protein production for healthy hair growth and defence against damaging free radicals.
  • Coil E Complex 626

Coil E Complex is an exclusive ingredient made up of non –essential amino acids found in products such as curl cream and curl spray. It provides curl memory for high definition curls through the complex containing three amino acids.

Glutamic acid which aids in the transportation of potassium that stimulates hair growth whilst helping to eliminate toxins that weaken the hair

Glycine which repairs damaged tissue and promotes healing

Alanine to further strengthen hair from deep inside the medulla replenishing lost protein cells due to damage.

  • Socially conscious products
  • Fair trade ingredients
  • Organic raw materials
  • Renewable resources and sustainable agriculture


  • Sulphates, Paraben and Sodium Chloride

Although not proven to have adverse effects they have received some bad press turning the public against them. label.m has removed these elements from most of the products so it has a positive effect on a customer’s decision when choosing a product.



Cleanse & Condition

For Daily use

Gentle cleansing shampoo 300ml

Mild, lightweight, gentle cleanser for daily use

Key Ingredient: blackcurrant seed oil which combats and improves hair dryness, brittleness, thinning and splitting.

A rich source of fatty acids that promote healthy hair growth.

Daily shine conditioner 300ml

Lightweight conditioner for all hair types

It contains high anti-oxidant levels and provides an anti-aging layer with the combination of cantaloupe, Echinacea and calendula.

Key ingredient: white silver needle tea contains 10 x higher anti-oxidant levels of vitamin E reducing damage caused by free radicals.

Daily treatment for coloured hair which has caused dehydration

Treatment shampoo 300ml

Lightweight daily cleanser for coloured and chemical treated hair

Vitamin loaded cleanser ensuring hair is built up with strength and moisture within hair.

Key Ingredient: Vitamin B5, H and E. B5 is used in special levels as it promotes strength and rebuilds but to high of a level would result in dry, straw like hair. E contains anti-oxidant and anti- humidity properties. Aimed at scalp therapy and the treatment of healthy hair growth.

Moisturising conditioner 300ml

A hydrating and moisturising conditioner for dehydrated hair.

Aloe helps prevent moisture loss and imparts a silky shine by sealing the cuticle flat.

Key ingredient – aloe Vera the outer leaves help protect the inner gel from evaporating, delivers moisture sealing properties by delivering moisture directly and evaporating it very slowly leaving hair smooth, hydrated and shiny.

Colour stay shampoo and colour stay condition 300ml

Twice a week use, they are a highly concentrated duo to protect freshly coloured hair.

It protects and strengthens the hair from within the hair cuticle.

Key ingredient: Heliogenal an exclusive label.m sunflower seed complex that delivers a highly affective colour stabiliser helping extend the life of all colours and protects against UV rays.

Honey & Oat Shampoo and Honey & Oat conditioner 300ml

The daily “flu shot” for dry and damaged hair.

Suits all hair types damaged due to heat styling, chemical treatment and diet.

Lightweight formula that delivers repair where needed it is loaded with vitamins and ocean minerals.

Key ingredient:

Manuka Honey which is renowned for its healing properties, repairs cell damage, has antibacterial and antioxidant actions which leave the hair soft and healthy looking.

Deep Hawaiian seaweed: it contains high concentrated levels of vitamins and minerals and retains incredible nourishing and moisturising properties.

Intensive Repair Shampoo and Intensive Repair Conditioner 300ml

Use once or twice a week depending on hair thickness

A high concentration of Tri-molecular Complex for

  • Protein replacement
  • Inner repair
  • Thermal protection

Key ingredient:

Oat proteins are considered an extremely pure protein, which repair. Repairing and moisturising elements that are working on the outer layer and inner layer.

The result is shiny, stronger, healthier hair.

Soy Proteins helps the hair naturally bind moisture and protects the cuticle against thermal damage.

Deep Cleansing Shampoo 300ml

Expertly removes excess oils, products build up, chlorine and seawater!

Key Ingredient: Melaleuca Plant (tea tree oil) helps to clear hair follicles and unblocks sebaceous glands and encourages the flow of the body’s own moisturising oils.

label.m Men

Daily Moisturising Shampoo 300ml

2 in 1 specialised shampoo and body wash

Key Ingredient: Saw Palmetto and Wasabi Root are combined for a powerful anti-oxidant which is an important aspect for men as their scalp can be more exposed the sun. natural source of vitamin and replenishment.

Peppermint Treatment 150ml

Lightweight scalp treatment aimed at thinning hair.

Key Ingredient: Peppermint which delivers a deeper scalp stimulation sensation, nearly 85% pure Menthol content.

Peppermint increases circulation in the scalp generating the cooling –warming sensation.

The Special Occasion Treatment

Intense fix for all hair types or once a week use for highly dry and coarse hair.

Intensive mask 120ml

Hair will appear full of life, maximum shine and silk to the touch.

Key ingredient:

Kokum Butter, quick-absorbing with healing, restorative and regenerative effects on hair.

Cupuacu Butter promotes long lasting hydration and boosts hairs recovery of natural moisture and elasticity.


Manufactured in the only Certified-organic facility in its class in Florida USA

  • Recyclable packaging
  • Biodegradable formulas
  • Environmentally friendly
  • Fragrances use pure natural essential oils or nature-identical.

Fragrances are DFE: designed for the Environment per the Environmental; Protection Agency (EPA) guidelines.

Organic Moisturising Lemongrass Shampoo & Organic Moisturising Lemongrass Conditioner 200ml

Dry hair types benefit from the high levels of organic ingredients, such as Lemongrass Oil, Quince Seed Extract, Jojoba Oil.

These elements strengthen the hair help retain moisture.

Organic Orange Blossom Shampoo & Organic Orange Blossom Conditioner 200ml

Using an exclusive citrus blend to help maintain hair’s natural PH balance and restore scalp for shiny, silky hair.

Sage Oil and Organic Apple Fruit Juice add shine and lustre while making the hair stronger and more flexible.

Leave-in Conditioner 300ml

Key Ingredient Aloe Vera

  • Combination of aloe Vera and jojoba lock in moisture.
  • Great product combined with curl cream to moisturise and strengthen the hair at the same time.

Work small amount through damp hair.


The CREATE products give you innovative and practical applications to prepare for any style.


Daily protection against heat styling and UV rays

Protein Spray  250ml

  • Protects against colour fade and heat damage
  • Strengthens the hair structure
  • Replaces keratin a protein that is naturally lost everyday

Spray into damp hair and style as normal.

Key ingredient: bamboo extracts which adds moisture to dry hair.

Heat protection spray 200ml

Great for anyone whose hair needs to be protected from heat assisted styling, especially finer hair that can be weakened through heat.

Designed to protect hair from heats reaching 225°C.

Spray onto damp hair before styling.

Memory Retention with M-FLEX 3

For long lasting anti-frizz and a smooth finish

Relaxing balm 150 ml

A non-oily, moisturising, glossy balm that helps to keep naturally curly hard to tame or relaxed hair styles straight.

  • High concentrations of M-Flex 3 ingredients mean you only need a small amount to moisturise and control frizz.
  • Memory retention works when creating straight styles with the M-Flex 3 system.

Smoothing Cream 150 ml

Provides long lasting smoothing effects and is suitable to all hair types.

  • Reduces damaging effects of blow drying and straightening

Work into damp hair and blow dry for a smooth, silky, straight look.

Also work through dry hair to hold the style for longer and tame any fly-away hairs.

Curl with Coil E Complex 626

To prime the hair for perfectly formed curls

Curl cream 100ml

Use as an ultimate curl primer to lock in moisture.

Key ingredient: Jojoba oil

  • provides a leave-in conditioning cream for curly hair.
  • Locks in moisture and controls frizz.

Work through damp hair and let dry natural or style. Also works as a great product if straightening hair.

Curl spray 200ml/500ml

High-drenching but humidity fighting formula to set and hold the perfect curl

Key ingredient: coconut

  • Added strengthening properties from coconut.
  • Coconut oil a deep nourishing oil which is quickly absorbed to moisturise, nourish and replenish the hairs essential nutrients while protecting it from dehydration.

Apply to towel dried hair and diffuse or allow hair to dry naturally. Can also be worked into dry hair to revive curls.


To hold, define and add volume.

Volume mousse 200 ml

Provides volume from root to tip

A backstage favourite providing voluminous root lift.

Work into fine or medium hair into root when hair is damp and style as desired.

Extra Strong Mousse 200 ml

Creates all over body and texture

Works on fine hair to provide long lasting hold with anti-static properties

Volume Foam 210 ml

Fine hair volumizer

Work through fine to medium hair for all over body and volume

It is a non-greasy liquid to foam formula with a beautiful rose fragrance

Texture and volume

For big hair with definition

Blow Out Spray 200ml

The perfect blow dry accessory for protection and volume

  • Leaves a thermal film on the outside layer of the hair protecting it from possible heat damage.

Spray into damp hair before styling.

Sea salt spray 200 ml

Waves and beach curls instantly.

Key Ingredient: Global seaweed complex derived from seaweeds from Hawaii, Vancouver and Japan.

Spray into damp hair and style for a matt, edgy voluminous result.

Thickening Cream 100ml

Heat activated creams that swell’s the hair

Key ingredient: Barbados Cherry adds moisture and lustre

Comb through damp hair, swelling properties of the bran are only activated through heat, and style.

Soufflé 120ml

A soft touch product with texture expansion, suitable for all hair types

Key ingredient: cupuacu butter gives hair a soft finish

Work through damp hair and style to create loose curls natural waves or matt texture with volume.


To create and complete in one go

Strong wax 50 ml

Traditional strong hold with protection

Key ingredient: avocado oil provides anti-oxidant and vitamin enriched benefits

Work through dry hair to hold short style without any heavy wax build-up.

Gel 150ml

A truly classic gel

Perfect hold without sticky residual feel

Defining style with maximum shine

Easy to wash out


Sleek blow out cream 150ml

Create a session smooth blow dry with this product. Restores moisture, controls frizz and tames fly away hairs.

Key ingredient: castor seed oil rich in fatty acids to nourish and seal in moisture.

Restores moisture lost due to heat styling and protects against further damage.

Work a small pea size amount through damp hair and style as desired, or work a small amount through damp hair to tame any fly-away hairs.


Complete products are totally versatile and will finfish your look whether you want to add shine, hold, control frizz or just keeping adding volume.


For control and texture

Soft wax 100ml

You control the hold!

Key ingredient: lanolin and beeswax

Warm a small amount of wax between palms before you apply to break it down and get a stronger hold. Apply to dry hair and style as desired

Hair glue 100ml

Super strong hold with a matt affect

Creates edgy fashion led works

Solid hold but still easy to wash out

Wax Stick 65ml

Easy to use wax product without the mess

Key ingredient: beeswax

Works great for texture, grooming and also to neaten a ponytail

Soft Texture

For a smooth but matt finish

Mud clay 50ml

Gives a low sheen finish

Smooths away frizz, providing a long lasting style for shorter cuts with separated texture.

Key ingredient: natural English mined clay

Matt paste 50ml/120ml

The ultimate complete product

Key ingredient: malachite stone sourced from Africa.

Product gives a matt finish with a strong but flexible hold. Hair can be restyled throughout the day.

Combats static and smooths out the hair shaft.

Work small amount in palms of hand to warm up and then work through dry hair.

Fibrous shine

To mould and rework styles

Shaper 50ml

Rework your shape

A soft touch, fibrous paste worked through dry hair.

Separates and moulds the hair creating pliable texture with a high shine finish.

Mesh styling 50ml

Volumous fibres – great for holding and forming curl

Transform into volumous fibres in your hands that’s are light and web-like.

Great for adding volume and working through fashion led shorter styles for texture and hold.

Can also be used in curly hair as a cream styler to define and enhance.


For a perfectly groomed finish

Frizz control serum 30 ml

Super sleek and smooth finish

Work through dry hair for maximum frizz control. Improves the appearance of spit ends and increases manageability

Hair polish 50 ml

Portable product used for top ups.

High impact shine

Works great for shorter styles without weighting hair down

Split-end sealer Compact 3g/6g

Improved appearance of split-ends by sealing ends with the mineral oil based serum.


To illuminate any style

Shine spray 125ml

A high impact shine and lustre result

Key ingredient: fig, which provide anti-oxidants protecting against damaging effects of sun and environment and moisturising bamboo.

Shine mist 200ml

Weightless mist with a high shine

Evenly disperses a fine mist enhancing natural tones and giving a high shine.

Texture revive

To revitalise and refresh

Resurrection dust 3g/7g

Miracle product for maximum root lift

Revives volume and creates dynamic texture. Enables effortless backcombing, bringing any level of hair to the next level.

Sprinkle a small amount onto roots for root lift and delicately through mid-lengths for matt edgy texture.

Dry shampoo 200ml

Refresh and enhances styles

Key ingredient: rich starch which works to lift residual oil from scalp.

Work through dry hair to create a lightweight matt and soft finish.

Flexible hold

To keep the final result in place

Hairspray 300ml

A session stylist dream hairspray

A flexible product with strong hold

Product can be easily brushed though hair due to the fine mist that is evenly dispersed and dries quickly

Hold & Gloss spray 200 ml

A lightweight product for adaptable control and instant shine

Key ingredient: avocado oil which nourishes and smooths hair shaft. Protects against heat styling and UV damage

Seals in moisture while providing anti-humidity elements


Power Paste 50 ml

Creates texture, movement and definition with a flexible hold

Finish has a slight sheen

Key ingredient: Shea and Cupuacu butter

Work through hands to warm product before applying to dry hair.

NEW for 2012

Therapy is a new luxury range containing an exclusive complex Rejuven-8tmE which contains key ingredients such as white caviar to rejuvenate replenish and revive ageing hair.

Therapy helps to fight to 5 signs of ageing

  1. Boosts collagen to smooth and reduce coarseness
  2. Contains proteins to plump out fine hair
  3. Combats dryness with moisture retaining properties
  4. It give luminosity to dulling hair or greying hair
  5. It reinforces the hair to prevent possible breakage

This product range is aimed at anyone with aged hair. Hair exposed to ageing elements such as environmental damage, heat styling, stress, city living and chemical colouring.

Therapy age-defying shampoo 200ml & Therapy age-defying conditioner 150ml

Quickly repairs dull and weak hair to rejuvenate and revive.

Therapy age-defying protein cream 50ml

A lightweight leave-in serum with amino acids and Rejuven-8tmE complex to instantly boost weak, dull and aged hair.

Therapy age-defying recovery mask 120ml

An intensive mask which can be used 1-2 times a week. Apply through shampooed hair and evenly distribute through roots to ends leaving for 5 minutes before rinsing.