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1973 HAIR AT TONI&GUY
A visual directory was created to find a style made for you.
1975 HAIR MODA
Styles created to adapt to suit the mood and reflection the woman portrays. Philosophy is to create a total concept of beauty. With these cuts we are able to blow-dry, weave, plait and twist hair in the individual styles.
1977 ALTA HAIR MODA VOLUME 1
We decided to bring out this book to show you how we create our styles and the way in which we think and feel about hair and hairdressing. Not to say this is how you should cut but simply showing by photo, words, thoughts, methods and feelings.
1978 ALTA HAIR MODA VOLUME 2
Artists, to develop creativity, have many tools and techniques to aid their work. Must create styles to suit client’s appearance and lifestyle.
1979 HAIR IMAGES
We created this book to help the client decide on a particular style. One of the first books dedicated to the women and men of TONI&GUY clientele.
1979 A STEP BEYOND
Artistically, experimenting with an unlimited variation on the theme of plaiting, weaving and gelled looks. At the same time, moving into the 80’s, commercial styles must be created to keep up with the times.
The new book with the interpretation of today’s feeling for hair, has achieved balance between commercial adaptability and artistic interpretation.
1981 ART WORK
A change has taken place-long hair was introduced to encourage a larger clientele in the salon.
1982 IN FOCUS – LOOKS GOOD TO FEEL GOOD
Developing commercial hairstyles along the theme of the freedom cut. Teaching manual complied and attempted to provide a catalyst for own special talent.
1983 FASHION HAIR – CARVELLO LAUNCH
A cut that creates volume and texture with string undercut.
1984 PIECE BY PIECE
Looks creating excitement and energy within the company. New era being approached to create a more personal bond between ourselves and the public.
1984 FASHION HAIR
A new book including interview with Anthony Mascolo which tells how TONI&GUY work on new collections and what influences create these looks.
1985 ANTHONY MASCOLO
Has always maintained he is not a professional photographer. He did his own work to give himself freedom to realise his own ideas. Not happy just to take pictures but had to follow through the photographic process.
The 12th Haircutting Manual to be created by TONI&GUY illustrates the feelings of hairdressing in the 80’s. Styles show the trend for geometry.
Ability within our art that enables us to not only make someone look good but feel good about themselves. Our predictions of styles should evolve around client’s needs.
1987 PORTFOLIO REPORTAGE COLLECTION
Depicts the various different collections of haircuts that are projected by the TONI&GUY artistic team for the late 1980’s.
1988 PROFILE – 13TH EDUCATION MANUAL
Honour and recognition of the British hairdresser of the year award brought new motivation to the company. PROFILE was compiled with commercial ideas in mind as it is the client that forces new styles.
To learn about our profession, must understand the methods and techniques. By doing this, we hope we are able to unify our craft and have created an in-depth text book.
Aim of this manual, is not only to serve as a reference book of style and techniques, but hopefully to create motivation and instil awareness of forward thinking and progression so that the art of hairdressing will continue to please and satisfy.
Hair is changeable, transient as are fashions and lifestyles of this age – one of the most popular collections still has the basic element of transient.
Two sections manual. First – style file of finished looks. Second – breaks down cutting techniques
1994 TOTAL CONCEPT
Through our philosophy of natural progression, we predict the re-emergence of stronger perimeter lines and try eliminating the soft, wispy edges that have been seen in previous years ‘total concept’. Set out to illustrate the importance of technical hairdressing.
1996 COLOUR WITH ATTITUDE
Aimed at the experienced technician, an individual step by step technique that can be used in the salon. Colour adds individuality and strength to any haircut by creating texture shine and definition.
The cuts are seamless, with textured baselines. Fringes become a local point short, strong lines or transparent feeling, personalising with back-cutting, channel cutting and deep slicing gives texture and separation.
1998 ON THE EDGE
New concepts, new attitudes -pushing the limit to take the client beyond boundaries of commercialism. Edgy finish.
1999 NEOTERIC Y2K
The arrival of the new millennium. Y2K turning point in modern hairdressing. Emphasising individuality, 4 statements – Existentialist, Urban Spaces, Expressions and Nomad.
2000 COLLECTION ZERO ZERO
About individual choice and freedom. Hair designed to capture the synergy between an individual’s style and personality.
2001 HAIR FUSHION
An amalgamation of diverse creativity, ideas and finishing a natural progression, created through an individual and collective interpretation of different elements in hair fashion. Results in a global collection of fused influences and inspirations.
A seamless, contemporary collection of haircuts and colours gives a fresh approach to shape and texture, designed to work with today’s fashion trends and lifestyle needs.
Taken from the Greek work “korma” which means colour. This collection was based around colour sectioning and tones. The collection comprises of classic geometric cuts manipulated into a modern way by incorporating use a heavy fringes and Pop Art influenced shapes and colours.
Combines three key areas of strength, texture and movement to create the most directional haircuts, complemented by fresh, new colour techniques. Synchronise introduced the ‘NU-colour’ technique to the TONI&GUY portfolio. Featuring root stretching, graduated colour and edging.
A collection born from legendary techniques and iconic influences modernised to create a new IDENTITY! A global concept with a unique personality, clean graphic and perfectly formed cuts, and colour is given brilliance with crossover tones, juxtaposing warm with cool.
A collection of individual elements, self-expression, feeling and mood. It is a return to what TONI&GUY knows best: creative and freehand application techniques. Sectioning patterns are designed to create a soft focus feeling, and incorporating a colour palette of surreal tones and contrast in texture.
Kaizen is all about ‘originality’, time travelling back to the early 80’s, with bold colours and strong silhouettes that embody humour and fun. Moving away from celebrity inspired looks; this is an embracement of ‘the individual’.
The meaning of Flux- fluidity and continual change is reflective of the collections original, innovate and individual approach. Each of the nine diverse looks in cut and colour are completely unique, but together create a strong and innovative collection.
Trend-driven, INTERAVTIVE shows understanding of global trends in the evolving world of fashion and its unrelenting connection with hair. INTERCTIVE utilises new innovative techniques, multiple textures and variations in width, height and length, all working together to create a collection of original silhouettes, complemented by colour pallet’s that are given an uber-luxe feel and exclusive edge
2010/11 PROJECT 10
Taking inspiration from high fashion, couture and street style, integrated for an ultimately wearable collection encompassing a multiple of lengths and shapes. Classic cuts are given wig-like qualities with expanded width, whilst vigorous texture created by elaborate layering techniques achieves a rebellious, DIY finish to the hair.
A raw, yet highly editorial collection with inspiration derived from fashion, music, street culture, art and architecture, think decades gone by and futuristic ideals, giving and ‘old meets new’ approach and an electric high-fashion feel